
My brother came back from China with some DVDs he'd purchased. I hate to break it to him, but they are pretty obvious bootlegs. But if you look at them, they are extraordinarily well printed. The example on the right is typical of the stuff he brought home: it does not have a DVD box, but instead is sold in a vinyl pouch that holds a cardboard sleeve. I suppose the cardboard sleeve is meant to slide over the box you provide if you wish, but the disc itself is in a thin paper sleeve inside the cardboard. But the cardboard sleeve is really vibrant, with high-res images of the movie promotion art, and the title is embossed very well.
The one thing the bootleggers don't seem to have down is a great command of English. On the back of almost every sleeve, the designer has lifted the credits from another movie, changing only the the name of the movie and the director. Thus you get stuff like "Steve Martin, Kevin Kline in "Hannibal Rising" or "Closer" directed by "Make Nichols." My favorite one was where they stole the credits from "Rocky Balboa" to make the credits for "Next." The final credit was "Written and Sylvester by Lee Tamahori."
Anyway, the best demonstration of getting the art direction right while missing the content completely has to be this cover for "Spiderman 3." Just look at the quote at the bottom from esteemed critic Evan "Mushy" Jacobs: "As a movie watcher, my only problem with this film is that it feels so lifeless." (BTW, when we tried watching the movie, not only was it dubbed in Cantonese, but the bootlegger kept eating his popcorn loudly throughout the beginning.)
1 comment:
this is still possibly one of the funniest things EVER!!!!!
Post a Comment